For those of us who have difficulty watching four to five straight hours of football, we watch the Super Bowl largely for the 30 second advertisements that cost millions of dollars. An article from Mashable.com showed the results of two sources that each followed social media sources and tracked how often various commercials/companies were mentioned before they even aired during the Super Bowl. They ranked the companies in terms of a) how frequently they were talked about and b) how favorably they were talked about. I found it interesting that the companies that people seemed to favor the most were cheap, instantly-consumed items, such as Anheuser Busch, Doritos, and Pepsi. On the other hand, the companies that were the least favored were those that cost the public more money, such as Honda, Motorola, and Universal Studios. It makes me wonder if possibly, in this economic hardship, people's opinions of advertisements are subliminally affected by their looming budget constraints and stresses about the economy.
One aspect of the ads worth mentioning is that I found many of them to be less entertaining than in previous years. It seemed as though some of the advertisements were from companies I had rarely heard of, rather than the big name companies I would expect. My guess is that the reason for this has to do with the belief that many companies truly are shying away from spending the big bucks on cable television advertisements. Instead, they're using those funds to advertise via social media. This seems to be the current trend, and I think it'll be interesting to see if this continues and if one day, people will no longer watch the Super Bowl for the amazing, overly-anticpated commercials.
To read the full article at Mashable.com, follow this link: http://mashable.com/2010/02/08/super-bowl-advertisers-results/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader
One aspect of the ads worth mentioning is that I found many of them to be less entertaining than in previous years. It seemed as though some of the advertisements were from companies I had rarely heard of, rather than the big name companies I would expect. My guess is that the reason for this has to do with the belief that many companies truly are shying away from spending the big bucks on cable television advertisements. Instead, they're using those funds to advertise via social media. This seems to be the current trend, and I think it'll be interesting to see if this continues and if one day, people will no longer watch the Super Bowl for the amazing, overly-anticpated commercials.
To read the full article at Mashable.com, follow this link: http://mashable.com/2010/02/08/super-bowl-advertisers-results/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader
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