In addition to hearing about it on ESPN and various radio shows, I read an article from Yahoo! Sports talking about the latest Detroit Tigers deal with outfielder Johnny Damon. Not only will Damon be filling the role of a well-needed outfielder, he will also be filling the empty spot as lead-off hitter now that Curtis Granderson has been traded to the Yankees. Having spent $8 million on Damon, it is certain that the Tigers will be milking their newest big name for all he is worth. Because this is so, I would say we can expect to see a lot of marketing moves geared towards Damon this upcoming spring and summer. For example, I wouldn’t be surprised to see Detroit jerseys with Damon on the back of them, various memorabilia promoting Damon’s presence on the team, and maybe even Johhny Damon bobble heads someday. Additionally, I expect that Detroit will do promotional events focused on Damon. For example, the Tigers may hold on the field clinics where kids can learn from Damon before games and other promotional events that would extensively involve Damon’s presence. Overall, I think it is safe to say that the Tigers’ promotions will be shifting towards focusing on Damon, in order to make sure the $8 million spent on him will be well worth it.
To read the full article at Yahoo! Sports, please visit the following link: http://sports.yahoo.com/mlb/news?slug=ap-tigers-damon&prov=ap&type=lgns
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