As many of us know, the 2010 MLB season kicked off this week. That being said, journalists and bloggers everywhere are analyzing their favorite team's first few games in hopes of predicting the season ahead of them. Recently, I read an article at MLive.com that simply gave some numbers about various aspects of the 2010 Detroit Tigers season-opening roster. These numbers led me to some interesting ideas from a marketing standpoint.First, the article claimed there are nine players total who have either not been on an opening day roster before or who were not active with the team in 2009. These 9 players are capable of drawing in new fans for the Tigers. It would be beneficial for the Tigers to capitalize on the novelty these players possess and do extra promotions featuring these players, or aim some of their marketing campaigns towards the new players. Also, one key new player on the team is Johnny Damon. Clearly, his clout will draw in many observers. These observers could be Damon fans, or they could be skeptics that want to see how Damon performs in a Tiger uniform. Regardless, the Tigers will want to market Damon heavily because he is such a well-known player. Finally, the opening-day roster has eight players on it who have been All Stars before. These players are obviously more well known than several other players on the team; therefore, the Tigers may also want to gear some promotions and campaigns towards those players to draw in the fans that admire their All Stars so much. Whichever way you look at it, the Tigers have a lot of options for marketing that will draw a crowd in the upcoming 2010 season.
To read the original article, please follow this link:
http://www.mlive.com/tigers/index.ssf/2010/04/tigers_roster_by_the_numbers.html
I agree! There are so many ways the new players could attract fan's attention. The pitching isn't doing so hot so maybe this could be an area to expand on!
ReplyDelete